The platform is rolling out a new feature that enables them to cut down on the volume of AI-made media appearing in their timelines. This move comes as the platform announced that it now features over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This shift comes amid a increase in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding channels on a popular video site only show AI-generated videos. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.
Based on user feedback that a lot of users enjoy content created using AI tools, including AI artwork to educational videos, and we want to give people the ability to increase or decrease of that, depending on their own choices,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its network labeled as artificially created. Overall, over 100 m pieces of content are added to the platform every day, making AI-generated material a minor part of its complete catalog.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI content they watch by opening the topic control setting in the app and selecting “AI-generated content”. Additional categories that are already be controlled under the filter encompass politics, clothing, cosmetics, and movement.
Content Labeling and Policies
Its policies oblige content makers to tag lifelike AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
In addition, the platform will from now on add an artificially created label to content created with its built-in AI features, or detected by an collaborative effort for spotting artificial media. This measure is designed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The platform is additionally launching a $2m awareness program for experts and institutions to develop informative material about ethical AI use. This initiative will benefit charitable organizations focused on educating coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, following discussion over plans to cut jobs for a large number of content moderators in the UK. TikTok is planning to reduce 439 jobs in its user protection department in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but automated tools can shield workers by filtering out the most distressing content before it is viewed by humans. The platform reported a 76% decrease in disturbing and violent content seen by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”
